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I would agree with the statements made that Market Size really shouldn't change much at all.
I also like the idea of various owner tendencies that affect spending patterns. In OOTP, the teams with the cash and revenue spend it, so the high income teams always seem to have high payrolls and therefore better team records. In real life, though, a team like the Cubs pulls in revenue but doesn't usually spend it. The Cubs seem content (since the fans keep coming no matter what) to have an average-below average team and keep making the money.
You could have some owners who make it a goal to bring in big revenue (weighing team success and payroll to revenues), while other teams want to win regardless of cost.
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