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my definition is based on the history of baseball.
success should come as a result of effective mgmt techniques, from the implementation of a sound program that pays dividends. it should not come as a result of other teams being forced to arbitrarily abandon good players. if they abandon said players, it should be a team decision, not a league one. that's still true in baseball, actually. for how long, i don't know.
it should not seem random. baltimore? new england? these are your world champs? baltimore came out of nowhere and went right back. new england may yet prove to be exactly what i'm asking for, but we'll see.
when a league is run with overall interests trump over team interests, the sport becomes entertainment. the NFL is a great product, very compelling, fun to watch. i love it. but because the league office is so strong, and manipulates things for competitive balance's sake, it's not true head-to-head competition. the NFL sets things up to make it the most interesting product for the most people.
and by the way, that's not a relevant definition. you need the definition for professional sports, not tossing a frisbee around.
the cynical side of me knows that the NFL is set up to maximize bookmaking. but who likes cynics.
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