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I usually watch the attendance figures closely. If I'm selling out consistently, I'll bump the ticket prices up by one dollar increments till I'm not selling out anymore. Maxs my cash flow.
Don't forget to schedule promotions. You can do it month my month as the season goes on. I try to schedule my promos during weekday games against the poor teams in my league. Encourages attendance. You often don't need promos when you have a weekend series against another good team.
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